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VOL. 1, ISSUE 2 (2025)
Empowering Startups through social media: Digital strategies for competitive growth
Authors
Dr. Surabhi Oriya
Abstract
In today's digital-first entrepreneurial climate, social media has
emerged as a vital instrument for startups striving to boost their market
presence and competitiveness. This paper investigates how Indian startups
strategically leverage digital platforms—specifically Instagram, LinkedIn,
YouTube, WhatsApp Business, and Twitter (X) to foster engagement, generate
leads, and drive growth. Drawing from recent secondary data (2024–2025), the
study offers a comparative analysis of platform-specific performance,
illustrating how startups translate digital engagement into measurable
outcomes. Graphical insights support the conclusion that intelligent,
data-driven use of social media enhances brand awareness, customer acquisition,
and long-term market advantage.
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Pages:6-8
How to cite this article:
Dr. Surabhi Oriya "Empowering Startups through social media: Digital strategies for competitive growth". International Journal of Research in All Subject, Vol 1, Issue 2, 2025, Pages 6-8
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