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VOL. 1, ISSUE 2 (2025)
Role of self-help groups in environment-friendly product marketing for rural development and women empowerment
Authors
Hruday Ballav Behera, Sanjukta Chakraborty, Abhishek Konar, Tahsina Tabia, Pranabesh Ghosh, Jyotirmoy Koley
Abstract
This study explores the
multifaceted role of self-help groups (SHGs) in promoting environment-friendly
product marketing, driving rural development, and enhancing women empowerment.
SHGs, comprising community members working collaboratively, have emerged as
vital players in advancing sustainable practices and improving socio-economic
conditions in rural areas. The research highlights how SHGs facilitate the marketing of
eco-friendly products by leveraging local networks and addressing market access
challenges. It also examines their significant contributions to rural
development through entrepreneurship, job creation, and infrastructure
improvement. Additionally, the study underscores the impact of SHGs on women
empowerment, focusing on increased economic independence, leadership
opportunities, and social status enhancement. Despite their positive
contributions, SHGs face limitations such as resource constraints,
infrastructural deficiencies, and socio-cultural barriers. The findings suggest
that while SHGs play a crucial role in fostering sustainability and
development, targeted policy interventions and capacity-building efforts are
necessary to address these challenges and maximize their impact. The study
provides insights into the effectiveness of SHGs and offers recommendations for
enhancing their role in achieving broader environmental and socio-economic
goals.
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Pages:1-5
How to cite this article:
Hruday Ballav Behera, Sanjukta Chakraborty, Abhishek Konar, Tahsina Tabia, Pranabesh Ghosh, Jyotirmoy Koley "Role of self-help groups in environment-friendly product marketing for rural development and women empowerment". International Journal of Research in All Subject, Vol 1, Issue 2, 2025, Pages 1-5
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