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VOL. 1, ISSUE 3 (2025)
Exploring consumer behavior and usage patterns of Patanjali herbal products in Chennai: A study on preferences and influencing factors
Authors
Dr. Anitha G
Abstract
Consumer behaviour has been greatly impacted by India's rising desire
for natural and herbal items, particularly in large cities like Chennai. With a
significant market presence in a number of FMCG categories, Patanjali Ayurved
Ltd. is well-known for its range of ayurvedic and chemical-free products. By
examining demographic effects, satisfaction levels, and important motivators,
this research investigates customer behaviour, preferences, and consumption
patterns of Patanjali herbal goods in Chennai. Using primary data gathered from
120 respondents, the study finds that the main factors influencing customer
choices are brand reputation, cost, health awareness, and faith in natural
ingredients. The results show that although satisfaction levels are still high
because of product quality and cost, personal-care goods are the most popular
category. However, shortcomings in terms of uniformity and packaging were
observed. The research helps to comprehend how the market for herbal products
is changing and provides information for enhancing Patanjali and related herbal
businesses' marketing plans, product positioning, and consumer loyalty.
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Pages:62-64
How to cite this article:
Dr. Anitha G "Exploring consumer behavior and usage patterns of Patanjali herbal products in Chennai: A study on preferences and influencing factors". International Journal of Research in All Subject, Vol 1, Issue 3, 2025, Pages 62-64
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