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VOL. 1, ISSUE 3 (2025)
A study on impact of digital marketing on social and environmental awareness among consumers
Authors
Shankari J, Dr. V Sampathkumari
Abstract
Digital marketing has become a powerful tool
not only for promoting products and services but also for shaping public
awareness about social and environmental issues. This study examines how
digital marketing initiatives influence consumers’ understanding, attitudes,
and awareness of social responsibility and environmental sustainability. With
the increasing use of social media platforms, online campaigns, influencer
communications, and content-based marketing, consumers are now more exposed to
messages related to eco-friendly practices, ethical consumption, and social
causes. The study explores how these digital efforts inform consumers,
encourage responsible decision-making, and build positive perceptions toward
socially and environmentally conscious brands. It also highlights the role of
engaging content, transparency, and interactive communication in improving
awareness levels. The findings suggest that well-designed digital marketing
campaigns can significantly enhance consumer awareness and motivate supportive
actions such as sustainable purchasing, community involvement, and advocacy for
environmental protection. The study concludes that digital marketing serves as
an effective channel for driving social and environmental awareness while
strengthening the connection between brands and socially conscious consumers.
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Pages:59-61
How to cite this article:
Shankari J, Dr. V Sampathkumari "A study on impact of digital marketing on social and environmental awareness among consumers". International Journal of Research in All Subject, Vol 1, Issue 3, 2025, Pages 59-61
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