Purpose: The study examined the predictive effect of organizational culture on corporate reputation in private firms in Botswana. Specifically, it investigated how overall organizational culture, employee-focused practices, and ethical and consistency-oriented culture influence stakeholder perceptions and firm reputation.

Methodology/Design: A quantitative research design was adopted, and data were collected from 400 employees across various private firms using a structured questionnaire. Stratified random sampling ensured representation across departments and hierarchical levels. Structural Equation Modeling (SEM) was employed to test the hypothesized relationships and assess the reliability and validity of the measurement model.

Findings: Results indicated that organizational culture significantly and positively influences corporate reputation (β = 0.42, p < 0.001). Employee-focused practices (β = 0.38, p < 0.001) and ethical and consistency-oriented culture (β = 0.36, p < 0.001) were also significant predictors of corporate reputation. The findings confirm that internal cultural practices shape external stakeholder perceptions and enhance organizational legitimacy.

Implications: The study highlights the importance of cultivating a strong, ethical, and employee-focused organizational culture to strengthen corporate reputation. Managers should prioritize culture-building initiatives, employee engagement programs, and consistent ethical practices to enhance stakeholder trust and competitive advantage.