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VOL. 2, ISSUE 2 (2026)
Automotive e-commerce: Technological bridges between traditional retail and digital marketplaces in India
Authors
Manasi Rajesh Khedekar, Harshad Patil, Sujal Gade, Dhananjay Adak, Manas Yerunkar
Abstract

The Indian automotive sector is shifting toward a digitally intermediated liquidity system, solving the "lemons problem" through engineered trust while causing traditional dealers 90% footfall reductions and 35% margin compression. This hybrid study (doctrinal and Navi Mumbai pilot) uses Chi-square testing to confirm that digital platforms significantly impact dealer cashflows.

Findings reveal that 100% of dealers consider a "Hybrid Phygital" architecture essential for survival as digital trust replaces traditional "touch and feel" heuristics. However, a significant "Regulatory Confidence Deficit" persists regarding algorithmic hegemony. To achieve market equilibrium, the study recommends a Comprehensive Sectoral Law, a Centralized Algorithmic Monitoring Authority, and Digital Dispute Resolution (DDR) tribunals.

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Pages:43-47
How to cite this article:
Manasi Rajesh Khedekar, Harshad Patil, Sujal Gade, Dhananjay Adak, Manas Yerunkar "Automotive e-commerce: Technological bridges between traditional retail and digital marketplaces in India". International Journal of Research in All Subject, Vol 2, Issue 2, 2026, Pages 43-47
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